Answer — Exercise 1
5.3 - What do you think?·Speakout Upper-Intermediate - Students' Book
Question
- Work in pairs and discuss. What do you understand by 'brainstorming'? What is it used for?
- Read the article and check your ideas. Which rule do you think is wrong?
- Read the text again. Underline six verbs and circle six adjectives which collocate with idea(s).
- Replace the words in bold with a word from Exercise 1C.
Answer
a)
- Brainstorming involves generating and writing down as many ideas as you can on a topic, usually with a group of people.
- It's used by companies, e.g. for problem solving, for developing / naming / marketing a new product, etc.
b)
- The conventions of brainstorming would say that Rule 5 is wrong.
- It should say → Have a clear time limit. People often get their best ideas if they work under pressure.
c)
Verbs
- come up with ideas
- reject an idea
- criticise an idea
- get ideas
- write an idea down
- develop an idea
Adjectives
- brilliant
- predictable
- bizarre
- dreadful
- unrealistic
- best (good)
d)
- come up with
- dreadful
- reject
- criticise
- developing
- bizarre
- unrealistic
- (a) predictable