The key answer of exercise 2
The key to exercise solutions in chapter 5.3 - What do you think? for the textbook Speakout Upper-Intermediate - Students' Book with authors Frances Eales and Steve Oakes from Pearson Education
Question
- -
- Listen to the first part of the brainstorm. Are any of your ideas included? Make a note of the other ideas.
- Tick the three best ideas.Then listen to the second part. Which ideas are rejected and why? Which idea do they choose in the end?
Answer
b)
The ideas covered are
- branding / get a sponsor, e.g. a shoe company
- health benefits of walking
- health problems, e.g. sitting down too long
- close public transport for one day
- video of people's feet
- walking and talking (possibly viral video)
- charity campaign
- use a celebrity
c)
They reject
- branding / get a sponsor → want a wider campaign; don't want the campaign linked to a particular company
- health benefits of walking → a bit obvious it's been done before, it's boring and expensive
- health problems → people have been told about the dangers for years, not effective
- close public transport for one day → unrealistic, transport companies wouldn't agree, they'd lose too much money
They chose a combination of
- video of people's feet and use a celebrity
- The charity campaign is not discussed any further.
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