Cover of the textbook Speakout Upper-Intermediate - Students' Book

The key answer of exercise 2

The key to exercise solutions in chapter 5.3 - What do you think? for the textbook Speakout Upper-Intermediate - Students' Book with authors Frances Eales and Steve Oakes from Pearson Education

Question

  1. -
  2. Listen to the first part of the brainstorm. Are any of your ideas included? Make a note of the other ideas.
  3. Tick the three best ideas.Then listen to the second part. Which ideas are rejected and why? Which idea do they choose in the end?

Answer

b)

The ideas covered are

  • branding / get a sponsor, e.g. a shoe company
  • health benefits of walking
  • health problems, e.g. sitting down too long
  • close public transport for one day
  • video of people's feet
  • walking and talking (possibly viral video)
  • charity campaign
  • use a celebrity

c)

They reject

  • branding / get a sponsor → want a wider campaign; don't want the campaign linked to a particular company
  • health benefits of walking → a bit obvious it's been done before, it's boring and expensive
  • health problems → people have been told about the dangers for years, not effective
  • close public transport for one day → unrealistic, transport companies wouldn't agree, they'd lose too much money

They chose a combination of

  • video of people's feet and use a celebrity
  • The charity campaign is not discussed any further.