Cover of the textbook Speakout Upper-Intermediate - Students' Book

The key answer of exercise 1

The key to exercise solutions in chapter 5.3 - What do you think? for the textbook Speakout Upper-Intermediate - Students' Book with authors Frances Eales and Steve Oakes from Pearson Education

Question

  1. Work in pairs and discuss. What do you understand by 'brainstorming'? What is it used for?
  2. Read the article and check your ideas. Which rule do you think is wrong?
  3. Read the text again. Underline six verbs and circle six adjectives which collocate with idea(s).
  4. Replace the words in bold with a word from Exercise 1C.

Answer

a)

  • Brainstorming involves generating and writing down as many ideas as you can on a topic, usually with a group of people.
  • It's used by companies, e.g. for problem solving, for developing / naming / marketing a new product, etc.

b)

  • The conventions of brainstorming would say that Rule 5 is wrong.
  • It should say → Have a clear time limit. People often get their best ideas if they work under pressure.

c)

Verbs

  • come up with ideas
  • reject an idea
  • criticise an idea
  • get ideas
  • write an idea down
  • develop an idea

Adjectives

  • brilliant
  • predictable
  • bizarre
  • dreadful
  • unrealistic
  • best (good)

d)

  1. come up with
  2. dreadful
  3. reject
  4. criticise
  5. developing
  6. bizarre
  7. unrealistic
  8. (a) predictable