The key answer of exercise 1

a)

• Brainstorming involves generating and writing down as many ideas as you can on a topic, usually with a group of people.
• It's used by companies, e.g. for problem solving, for developing / naming / marketing a new product, etc.

b)

• The conventions of brainstorming would say that Rule 5 is wrong.
• It should say → Have a clear time limit. People often get their best ideas if they work under pressure.

c)

Verbs

• come up with ideas
• reject an idea
• criticise an idea
• get ideas
• write an idea down
• develop an idea

Adjectives

• brilliant
• predictable
• bizarre
• dreadful
• unrealistic
• best (good)

d)

1. come up with
2. dreadful
3. reject
4. criticise
5. developing
6. bizarre
7. unrealistic
8. (a) predictable