Answer — Exercise 2
15 - Now trending·Outcomes Advanced - Student's Book
Vraag
Read the article about why trends rise, peak and fall. Find out.
Antwoord
- Roots in 2008 global financial crisis – men (having lost power of wealth / control) chose to emphasise their masculinity with extra hair. Then spread through celebrity endorsement.
- Fish who happen to be born with different colouring are able to avoid predators, and their unusual looks can make them more attractive. Bearded men can also appear more attractive because they look different.
- People follow the trend that beards are attractive and in doing so it becomes common / not rare, so the non-bearded man becomes more attractive because they are in the minority.
- They follow a similar pattern in building up slowly, but then reaching a tipping point where they explode.