Cover of the textbook Speakout Upper-Intermediate - Students' Book

The key answer of exercise 1

The key to exercise solutions in chapter 5.2 - Consumer crazy for the textbook Speakout Upper-Intermediate - Students' Book with authors Frances Eales and Steve Oakes from Pearson Education

Question

  1. -
  2. -
  3. Listen to the radio programme and check your answers.
  4. Listen again and answer the questions.

Answer

c)

  1. at least a thousand each
  2. above
  3. a) blue b) green c) red d) yellow and orange
  4. twenty-five percent
  5. Monday and Tuesday between eleven and one o'clock

d)

  1. how people / consumers choose brands
  2. It turns the decision to buy from a yes / no question into a Which one? question.
  3. 1 → People like to save money, so they're attracted to lower prices. 2 → They also think that a higher price means higher quality, so when they want to 'treat' themselves, they buy the higher priced item.
  4. 1 → Distribution of a viral video is free, and 2 → it can get millions of views if successful.
  5. Five possible elements are mentioned, so any four of these: 1 → grab the viewer in the first 5 seconds 2 → make it memorable (or make it bizarre so that it's memorable) 3 → make it short (15-60 seconds) 4 → post it on a Monday or Tuesday, between 11a.m. and 1p.m. 5 → tell a story