Cover of the textbook Speakout Upper-Intermediate - Students' Book

The key answer of exercise 8

The key to exercise solutions in chapter 5.2 - Consumer crazy for the textbook Speakout Upper-Intermediate - Students' Book with authors Frances Eales and Steve Oakes from Pearson Education

Question

  1. Look at the chart on the right which shows the results of a survey on why people choose a particular smartphone. What is the most and least important factor for each group of people?
  2. Read the report written by a student on the survey results and answer the questions.
  3. Look at the report and write true (T) or false (F).
  4. Read the report again and complete tasks 1-3.

Answer

a)

  • men → most important - useful / practical features; least important - price
  • women → most important - fashionable; least important - size
  • teenagers → most important - my friends have the same; least important - brand loyalty

b)

  1. All except 'fashionable' (this only appears in the conclusion)
  2. The student wrote that price is more important for men than for women, but the opposite is true.
  3. 1 → Similarities; 2 → Differences; 3 → Teenagers

c)

  1. F
  2. T
  3. T
  4. T

d)

  1. affect both groups more or less equally; there is no difference in; show only a slight variation
  2. There are, however, significant differences in; far more important for x than for y; place greater importance on; showed an interesting contrast to
  3. First of all, ; For example, ; However; On the other hand,