Answer — Exercise 10
16 - The mother of invention·Outcomes Upper-Intermediate - Student's Book
Question
Underline any collocations in Exercise 9 that are new for you. Then compare what you have underlined with a partner and discuss what you think the collocations mean.
Answer
- niche market (= a market selling specialised products); exploit a gap in the market (= use your knowledge or expertise to make money)
- -
- fulfil orders (= complete orders); be flooded with orders (= get lots of orders)
- sales have shot up (= gone up fast); sales have plunged (= fallen fast)
- develop a revolutionary product (= a very new product that nobody has produced before)
- branch out into other areas (= if you branch out, you move away from your traditional business); an area of concern / area manager (note that area changes meaning here – it means regional)
- plough money back into ... (= put in or invest a lot of money); put them out of business (= do something to make the business fail)
- a controlling stake in (= if you have a controlling stake, you have enough shares to enable you to decide what happens in the business); float ... (= sell shares in the company)