Cover of the textbook Outcomes Upper-Intermediate - Student's Book

The key answer of exercise 10

The key to exercise solutions in chapter 16 - The mother of invention for the textbook Outcomes Upper-Intermediate - Student's Book with authors Hugh Dellar and Andrew Walkley from National Geographic Learning

Question

Underline any collocations in Exercise 9 that are new for you. Then compare what you have underlined with a partner and discuss what you think the collocations mean.

Answer

  1. niche market (= a market selling specialised products); exploit a gap in the market (= use your knowledge or expertise to make money)
  2. -
  3. fulfil orders (= complete orders); be flooded with orders (= get lots of orders)
  4. sales have shot up (= gone up fast); sales have plunged (= fallen fast)
  5. develop a revolutionary product (= a very new product that nobody has produced before)
  6. branch out into other areas (= if you branch out, you move away from your traditional business); an area of concern / area manager (note that area changes meaning here – it means regional)
  7. plough money back into ... (= put in or invest a lot of money); put them out of business (= do something to make the business fail)
  8. a controlling stake in (= if you have a controlling stake, you have enough shares to enable you to decide what happens in the business); float ...  (= sell shares in the company) 

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