Cover of the textbook Performer B1, Vol. 2

The key answer of exercise 2

The key to exercise solutions in chapter 12 - Presentation and practice 1 for the textbook Performer B1, Vol. 2 with authors Marina Spiazzi, Marina Tavella e Margaret Layton from Zanichelli

Question

Read the text and note down.

Answer

  1. A PSA (public service announcement) or not-for-profit advertising is a public awareness campaign that is not paid.
  2. Its goal is to make people aware of important issues, such as their health, the health of others and how to make the world a better place.
  3. Famous examples are ‘Smokey Bear’ and ‘Crying Indian’.