Cover of the textbook Performer B1, Vol. 2

The key answer of exercise 2

The key to exercise solutions in chapter 10 - Vocabulary for the textbook Performer B1, Vol. 2 with authors Marina Spiazzi, Marina Tavella e Margaret Layton from Zanichelli

Question

Listen to a talk about traditional and new media and write down their features.

Answer

Traditional media

  • has been part of our culture for over half a century
  • difficult to share but has the power to reach wide and targeted audiences
  • costs are high
  • people are attracted to and trust what is familiar to them

New media

  • has already been dominating the use of media for several years
  • almost everyone is on social media
  • a great way for people to spend time
  • stay connected
  • and also be accessed by advertising at a relatively low cost
  • based on sharing
  • it's easy to confuse real and fake news

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