📰Media and society
Одна из самых стабильно повторяющихся тем Task 2: реклама, соцсети, новости, знаменитости, приватность. Ловушка — обобщать «медиа» как нечто единое; назвать конкретный медиум и конкретное следствие даёт заметно выше балл.
Полезная лексика
misinformationnoun
false information spread without intent to deceive
Misinformation spreads fastest when a story confirms what people already believe.
echo chambernoun
a space where you only meet views like your own
Recommendation algorithms tend to produce echo chambers.
target audiencenoun
the group a message is aimed at
Advertisers now define a target audience far more narrowly than before.
censorshipnoun
suppressing information
Censorship and moderation are not the same thing, though they are often confused.
sensationalismnoun
presenting news to excite rather than inform
Sensationalism sells papers and distorts public understanding of risk.
privacynoun
being free from being observed
Users say they value privacy and behave as though they do not.
role modelnoun
someone whose behaviour others copy
Whether celebrities should be role models is a recurring essay question.
shape public opinioncollocation
to influence what people generally think
A handful of outlets still shape public opinion disproportionately.
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