Answer — Exercise 2
14 - Business matters·Outcomes Advanced - Student's Book
Frage
Work in pairs. Decide if the words in italics have the I same meaning in the context. If not, what’s the difference?
Antwort
- different: an upturn in sales = sales increase // a decline in sales = sales go down
- same meaning in context: you have lots of people who know, like and buy your product
- same meaning in context: you’ve received a lot of orders
- same meaning in context: relocating and moving different: rent = only the money you pay to use the office or factory space // overheads = rent as well as wages, gas, electricity, water, etc.
- different: lay off = make redundant // employ = give jobs to
- same meaning in context: start to sell shares to the public for the first time
- same meaning in context: pick up and get better = improve different: end up going under = go bankrupt and thus have to close // have to make serious cutbacks = survive as a company, but only after cutting costs dramatically
- same meaning in context
- different: diversify the range = branch out and start selling a wider range of products and services // consolidate = stick with what you have, focus on core strengths and protect and develop what’s already there
- different: take staff on = employ people // make staff redundant = make them unemployed
- same meaning in context
- different: terminating = you already have a contract but have decided to end it // pitch for a contract = try to win the contract