Cover of the textbook Speakout Advanced - Students' Book

The key answer of exercise 11

The key to exercise solutions in chapter 7.2 - Switching off for the textbook Speakout Advanced - Students' Book with authors Antonia Clare and J. J. Wilson from Pearson Education

Question

  1. Find a heading, a subheading and a slogan in the leaflet. How are they different? Think about the types of words that are used and their purpose.
  2. Why do you think subheadings are useful? Tick the ideas you agree with.
  3. Read the additional information about Sparngall Spa Retreat. Think of a suitable subheading.

Answer

a)

  • Heading → Sparngall Spa Retreat
  • Subheading → Welcome, Accommodation, Facilities and Activities, Dining, Rates
  • Slogan → Relax, Rejuvenate, Recharge
  • The heading describes the topic of the whole text (in this case, the place).
  • Subheadings describe the topic of individual sections of the text (in this case, details about the place).
  • The slogan uses a 'catchy' phrase that is designed to attract the reader (e.g. as here, through alliteration).

b)

The only idea which is not useful is idea 4.

c)

Directions