The key answer of exercise 4
The key to exercise solutions in chapter 4.4 - Persuasion for the textbook Speakout Advanced Plus - Students' Book with authors Frances Eales and Steve Oakes from Pearson Education
Question
Watch Part 3 of the interviews. Which speakers talk about the following? Make notes on what they say.
Answer
- Word of mouth → Alex - More likely to buy something when someone else tells you / it's personalised, which is similar to reviews and chatty type of advertising
- Endorsements → Hamza - Because you admire the person, it looks interesting
- Billboards → Jeanne - Best quality. See them every day.
- Internet → Jeanne - Cookies and pops up, annoying put her off product