The key answer of exercise 7

a)

Question 2

a) A cover email / letter is different from a CV because a CV in Britain / the USA appears more like a list giving:

• factual information - nationality, date of birth, contact details
• dates and description of educational background
• dates of previous employment and role and descriptions of duties within that role. (NB: the most recent job is first)
• qualifications and professional skills
• names of references

b) A cover email / letter is different from an informal email / letter because it provides the following information:

• relevant aspects of the applicant's background / experience
• shows that the applicant has some knowledge of the company's activities
• conveys how the applicant sees themselves fitting in to the position / the company
• expresses the applicant's personality to some degree
• is respectful without being overly formal

b)

The content is in this order:

• Say what job you're applying for and something specific about the company and its recent activities, relating this to your reason for applying.
• Highlight key and relevant aspects of your experience. Help the reader make the connection between your experience and the position you're applying for.
• Describe yourself, and how others see you professionally.
• Say why you want to work for the company and why they should employ you.
• Say what you are submitting with your email.
• Say where the reader can find added documentation.
• Ask the person to contact you.

Three words that might describe the tone of the email (but answers will vary!):

• confident
• friendly
• respectful