The key answer of exercise 6

1

It’s a company providing services to farmers. Their main service is a messaging service providing up-to-date information on market prices of goods and matching buyers and sellers (a bit like ebay).

2  

1. She believes in working hard; she is involved in hacker and business forums.
2. She went to a top school, won a scholarship, graduated, investigated farmers’ difficulties.
3. She put on puppet shows as a child, joined forums, set up business with two friends.
4. They’re now looking to expand beyond East Kenya.
5. -
6. M-Farm provides a new product / solution to a problem.
7. Change from medicine to computing could be seen as an example of this.
8. She sees the opportunity for a business start-up in the farmers’ situation. 
9. -
10. The fact they had to overcome farmers’ scepticism, and also the fact that it was first set  up as part of a competition might suggest this.

3

She was from a very poor background. She got into computing quite late, and despite a very low tech background. She was successful at a young age, and as a woman had to overcome barriers and prejudice.