The key answer of exercise 11

c)

1. Qualifications and training
2. Experience and knowledge
3. Skills
4. Personal qualities

d)

Mr Wilkins

• Qualifications and training → degree in Business with Marketing
• Experience and knowledge → no experience (but will have an understanding of marketing from degree)
• Skills → good communication skills - shown though management of a tennis club
• Personal qualities → probably self-motivated as he ran a tennis club

Miss Southall

• Qualifications and training → degree in English and Art
• Experience and knowledge → has worked in marketing for a couple of years
• Skills → good organisation skills
• Personal qualities → works well alone or with others, creative