Cover of the textbook Performer B1, Vol. 2

The key answer of exercise 2

The key to exercise solutions in chapter 12 - Vocabulary for the textbook Performer B1, Vol. 2 with authors Marina Spiazzi, Marina Tavella e Margaret Layton from Zanichelli

Question

Divide the words from exercise 1 into categories: print advertising, broadcast advertising, online advertising. Two words fall into all categories.

Answer

Print advertising

  • magazine advertisement (ad)
  • slogan
  • flyer
  • public awareness campaign / public service announcement (PSA)
  • hoarding / billboard
  • leaflet

Broadcast advertising

  • commercial
  • slogan
  • public awareness campaign / public service announcement (PSA)

Online advertising

  • banner ad
  • slogan
  • public awareness campaign / public service announcement (PSA)

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