The key answer of exercise 4
The key to exercise solutions in chapter 12 - Preliminary for the textbook Performer B1, Vol. 2 with authors Marina Spiazzi, Marina Tavella e Margaret Layton from Zanichelli
Question
Listen again and answer the questions.
Answer
- The secret of marketing is that it has to reach the subconscious levels of the brain in order to work.
- He thinks it’s best to use happy smiling faces because we tend to imitate the expression of the person we are looking at.
- Red connotes action and excitement; green implies freshness and health.
- The most exciting moments of his job are meeting celebrities advertising products they don’t often use.
- It’s to lead people to think that we / they can change the world by picking up an issue you care about, showing a powerful image and telling a story about it.
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