Cover of the textbook Engage B2 with Exam Skills

The key answer of exercise 13

The key to exercise solutions in chapter Workbook UNIT 6 - It’s a brand-new world! for the textbook Engage B2 with Exam Skills with authors Barbara Bettinelli e Jane Bowie from Pearson Longman

Question

Read the article and answer the questions.

Answer

  1. Advertisers understand what captures our attention and imagination, like jokes, actors we like, places we'd like to go, songs, and images. They aim to create memorable adverts that make us want to buy the product.
  2. The location of an advert is crucial. Placing a great car advert for adults on children's TV or a sports equipment advert on history websites may not reach the right audience. Advertisers use the digital world to target specific consumers effectively.
  3. Advertisers use internet browser histories to discover what people are interested in. They also analyze click-through rates to understand which adverts are effective. This data helps them place adverts where the right potential consumers will see them.
  4. Consumers click most on 'dating and personals' adverts, showing that this type of advertising is the most lucrative online.
  5. The second and third most popular services are travel & hospitality and advocacy.

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