Cover of the textbook Cutting Edge Upper-Intermediate - Workbook

The key answer of exercise 2

The key to exercise solutions in chapter 12 - Fame for the textbook Cutting Edge Upper-Intermediate - Workbook with authors Jane Comyns Carr, Frances Eales and Damian Williams from Pearson Education

Question

  1. Listen to and / or read the web article. Put the five steps in the correct places 1-5 in the text.
  2. Listen and / or read again. Are the statements true (T) or false (F), according to the article?
  3. Match phrases 1-5 from the article in a with the definitions a-e.

Answer

a)

  1. Know your audience
  2. Choose the right spark
  3. Emphasise the spark
  4. Create a meme
  5. Check for copycats

b)

  1. T
  2. F (Even if you want it to have universal appeal, you still need to consider your audience.)
  3. F (It can have limited appeal.)
  4. T
  5. F (You need to promote it - 'turn up the volume' here refers metaphorically to talking about it a lot.)
  6. T

c)

  1. c
  2. e
  3. a
  4. d
  5. b

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